Sal: It wasn’t difficult at all. I asked everyone if they’d be into doing the show and they were all for it.

We got together and practiced three times and we were ready. Everyone remembered the songs and by that third practice we knew we were ready.

Steve: Everyone from the original lineup remained friends throughout.

James: Dan has been in and out of the band throughout. Has it been mainly due to the obligations of work and family or could it be that Brotherly riff that seems to be so prominent throughout Rock history. (Kinks, Beach Boys, Black Crowes, Oasis)

Sal: No, there was never any problem with Dan at all. He has family and work responsibilities. We’ve had the same situation with our drummers in the past John was in and out of the band since the beginning. Every three years he would switch up with Rob. When it wasn’t them we would fill the spot with other people. Then we got Mike (present at the time) who’s wanted to be in every single NYC band out there.

James: Twenty years is a long time for a band to be playing together, longer than most marriages and friendships last. What do you attribute to the bands success and longevity?

Sal: Everybody in the band is a fan of music. Each one of us loves music. We were all going to the same shows before we even knew one another.

Steve: We love the music so much that we want to play and create it. If I have the opportunity to play in a band I want it to be in a band like this, a band that tours all over the world. Not a band that plays in the same town week after week.

Mike: This is a dream for me. I’m playing in the kind of band I wanted to be in as a kid. We love and trust each other.

We don’t fight at all. There’s nothing to fight about because we’re on the same page.

James: How do the obligations of work and family coexist with touring and playing shows around the world?

Steve: We find ways to work around it.

Sal: In the beginning we had a lot of record companies coming to us saying “We could make you the next AC/DC.” My reply would always be “Pay Us. Don’t just say it. Make it happen. These people want you to do a show at two hundred bucks a night for a year to actually show them something. You have to do things your way. We just booked Vegas and that filled up and sold out. That’s without major label support.

James: Over one hundred releases, that’s a staggering amount no matter how you look at it.

When I was a kid there was the English version, the French version, the Dutch version etc. and they were all different. That changed somewhat in the nineties ......... But that fell apart. Every country asked me to do a record with them. Specialty shops would order them and say what records they wanted.

It’s for collectors and that market. That’s what’s kept us popular and alive since day one. Any record store you go to whether it be Taiwan, Beijing China, the Philippines. Wherever you go, no matter what record store your in there’ll be at least one Electric Frankenstein record. So mission accomplished. That’s what I wanted.

James: With all the material you have available How do you manage to keep it fresh. How do you assure that each record doesn’t sound like the one before or the one after?

Sal: None of them sound the same. Each one is a lot different from the other. The reason is each one of us has a wide interest in music. We all like Punk Rock, Prog Rock, Hard Rock. I like Death Metal, Steve likes Hair Metal and it goes on and on. Everyone brings in a different element and it shows up in the song writing.

Steve: That’s another thing. We all get along and we all have a say. No one comes in and says, “This is how the song goes and everyone has to sound like this. We all come in with different pieces to help build the puzzle. (to build the Monster) That’s why we describe the sound as Dead Boys meets AC/DC. It’s a merger of different parts and ideas.

James: How much of your back catalog is still available?

Sal: Just about everything sold out. With the exception of the new stuff that’s just come out, I’ve been approached by a few people to do box sets of all thirteen albums. In between the albums were EP’s, live records and stuff like that. The new stuff I mentioned is “The Best of Electric Frankenstein” which features eighteen songs. It has a cover of AC/DC’s ‘High Voltage’ and at least one or two songs from each album and ends with a new song that’s not on any of the previous albums.

James: How are you keeping up with the changes in the way music is being delivered?

Sal: We stay ahead of everything. We were on MP3.com first where we were able to get huge. We also helped all theses other bands hop on there.  Taught bands how to talk to people and make it work. I was selling records online from the very beginning. We were using computers and the Internet from the very beginning. We were the first to do a lot of things and take advantage of new outlets.

James: How do you manage to stay ahead of the times?

Sal: I’ve worked in every aspect of the business since I was fifteen. I owned a record store. I managed bands, worked in publicity, and wrote for magazines. I released bands. I was also in another band that played in England and was on the BBC. Over time I learned from my mistakes and I made sure they weren’t repeated. Another important thing is talking to people. Learning from others. I also had advisors on how to keep your head above water.

It’s overwhelming at times. How many hundreds of blogs can you be on at the same time? How many hundreds of companies are willing to sell MP3’s of our songs?

James: What are you doing to celebrate the twenty-year anniversary?

Sal: We did that one show at the Clash Bar with the original lineup the other night.

We’re also getting offers from Texas and a few other places to do a few dates. We’ll see what happens. You know how it goes. “Money talks”. We’re headed to Las Vegas next week and a festival in Minneapolis. We’ve also been asked to play Dubai in April. We’re releasing “The Best of Electric Frankenstein” and the split with the Hip Priests from England. We’ve got a DVD coming out in 2011. There’s this cycle for Rock n’ Roll that’s been going on 1955, 1966, 1977, 1988 and 1999. 2011 will be the next big return of Rock N’ Roll. There are all these new kids. The fans that are forty and up have kids who are turning twenty-one. That means in 2011 a load of new kids going to the bars. Then there are the parents who are taking their sixteen and seventeen year olds to shows with them. Those kids are going to be starting their own bands. Since it’s a bar scene you don’t see a lot of those bands because where are you going to play when you’re not twenty-one?

James: Has merchandising been one of the keys to the bands survival?

Sal: (Laughs) Sometimes the shirts out sell the records. We have comic books, art books, poster books, a tattoo book, buttons, stickers, magnets etc.. (Ten different singles each year from all different countries.)

We have vinyl, CD’s, digital and the DVD that’s coming out. Someone came up to me the other day “Do you know what a bitch it is collecting EF stuff. I’m just collecting vinyl and I’m still not done.” Look at Kiss, The Misfits, Alice Cooper and AC/DC. Those were bands we were really influenced by. They did a ton of merchandising. I wanted to prove that we could do that on a smaller scale without major label support. Motley Crue is a great example. They printed their own shirts, did their own publicity. Their label didn’t want to do shit for them. They did it on their own. Personally, I learned a lot from them.

James: Does the monster and the image ever over shadow the band and the music?

Sal: No, because the Electric part of it always comes into play.

There was also a club in Milan during the 1960’s by the same name. Turns out there were a band called Electric Frankenstein from 1970. The band has a song by the same name. I had heard it and wanted the record so bad. Someone on WFMU had played it for me. I was looking for the record and was willing to pay up to five hundred dollars for it. They had it on CD for me and when I went to pick it up a month later, someone had bought it. There was a band in Belgium called Frankenstein in the 70’s and there’s a new band out there called Frankenstein. When we were really popular in the 90’s a band titled their album “Electric Frankenstein” which pissed me off. There was also a band making believe they were us but I shut them down. The really dumb part of it was they were saying they were us but they were kids in there twenties. They claimed they were also the EF from the sixties and had even booked some shows. It was ridiculous.

James: How hard is it for a band to stay on top of the business end of things?

Sal: Most bands disappear because they can’t do it. If you can’t do it you’re going to have to hire someone to do it for you. I’ve seen so many fantastic bands that only last for a matter of months. I used to go out every night here and all over the country and check out bands that were amazing. “You guys are great. We can put yours songs on our comp.” They’d put out that record and in a matter of months disappear. They didn’t know how to make records or build a following. They would put out a single, make only a hundred copies and then go on tour. How stupid can you be? That means one person for every five states has your record. How can you go on tour while no one has your record?

Sal: The dedication you put into your music means you respect and love it enough that you’re going to work at getting it out there for people to hear it. Are you just going to make something and say “I hope people come.” Steven Tyler said, “If you’re going to be just an artist, go play at the coffee house.” If you’re going to be professional you have to get your music out there for people to hear.” These days you can get popular first and then play out.

James: You’ve been around long to enough to see a lot of the successes, failures and missteps of Punk and music in general. 

Sal: One of the main problems is they start becoming hippies and they get into the drugs. That’s when they lose all of their focus. If every one in the band is on heroin, how in the hell are they going to make things happen?

They flat out lie about things too. Remember when they said that Marilyn Manson sold sixteen million records? They’re not selling sixteen million records. They’re shipping that amount. Then record stores return them. I know a lot of ways that they lie. The first Electric Frankenstein record was a demo for Columbia Records. (CBS at the time) The record that’s on “The Dawn of Electric Frankenstein”.

What they would do is.. When the record would ship to the stores the scanner doesn’t read the price. It reads the units. It would scan really fast. For instance when Mariah Carey was with Tommy Mottola she thought she was selling millions because she didn’t know how the system worked and that records were being scanned that way. When she got divorced and left his label, got divorced and went to the next label. She saw that the numbers to her sales were all fake. She felt she had nothing to believe in, nothing to stand on. That’s when she had the nervous breakdown.

They never sell as much as they tell you. The record labels are never as big as they allow you to believe. That’s why none of the bands ever get paid. It doesn’t make sense any more. It’s 2010 and they’re operating on a 1940’s system. They’re a bunch of vampires working as the mafia. Then they have the three sixty system, where they own everything about you including your name.

So if your band is so good. Why do you need them? Fuck them! You can make a hit record on You Tube. Then there are My Space bands. They may only be popular on My Space, but who cares. I know a band that sold one hundred thousand records on My Space. Think about it. If you sell a hundred songs a day, soon enough you’d have sold a hundred thousand records.................

One of the things that sucks about the music business these days is. After the success of Nirvana in the 90’s a lot of kids thought “Oh, if they can do this. I can do this.” No you can’t. It’s not true. Nirvana was a great band. They wrote great songs. But it created this music lottery. These college kids thought. “I don’t want to work when I graduate.” Bands like the Strokes who had rich parents went and got lawyers, put their money together, spent it on publicity and promoted the hell out of it. Their professional bands filled with a bunch of college kids. That was what a lot of the 90’s indie scene was made up of. Kids who didn’t want to get a job when they graduated. What ruined it for the bar/club owners was, half the audience was on stage. The people who used to be part of the audience buying beer and buying tickets. Now they don’t make any money because they have this shit band that maybe ten people come to see. When I was going to shows regularly, I went to see every band on the bill because I didn’t want to miss out if one of those opening bands was good. Fast-forward to this era and nobody is showing up to see the opening bands.

James: You bring me back to a time when the Major Labels were signing a lot of bands that had survived for years independently. They would sign with a gleam in their eyes but like clockwork would disappear after one record.

Sal: They literally sign these bands to make them disappear. They want to eliminate the competition. Interscope was big in that. The president of the company bragged about it. “I control what people want to hear and that’s it.” “Trends don’t happen anymore until I decide.” He had a big fight with Courtney Love about that. She called him every name in the book in interviews. She was showing them all these great bands and he said “I’m not going to make them big.” She would say “They already are.” “Not if I decide they’re not going to be on the radio.” They would pay people off. They lost a lot of power because of those things. Now their just shells of their old selves. Now they have to do 360 deals and actually agree with people. A greedy person says “I don’t give a shit. I just want to get famous.” They may be great at writing songs and getting shit played on the radio, but who even listens to the radio anymore. People listen to satellite and internet radio.

When EF started I had already been in a very popular band and we were getting all these invitations to play shows. We didn’t play live for over a year into the bands existence. What I would do is invite everybody to the rehearsal studio. We had a listening area where we would have guests. The band that used the studio before us would stand outside the door and listen. I would have to push them out and say “Get out of here.” “Go steal from someone else.” We would play at the studio and eventually people started making tapes of our sessions and bringing them to clubs. The clubs response was “If this many people are bringing us these cassettes, then these guys must be great.” “We gotta have them.”

That got us a weekend shows at CBGB’s and the Continental right away. We didn’t even have to audition at any of these places. We had all been in bands. Jim Foster had been in Adrenalin O.D. My brother Dan was in Kathedral. The entire band featured somebody from somewhere else. It made it easier.

Once we played those shows I started to see the jealousy amongst other bands. So I got all the bands together and had a meeting. I said “Look, lets all get popular together. Let’s not play at Coney Island when you guys are playing at CBGB’s and their playing at Brownies. We can all play one week here and the other week there together. Each band taking turns headlining. Once we did that we created this whole thriving scene. NYC was once again the place to go for new music. Eventually it died out and when the new bands came up I said “Let’s do it again.”  It was great. In all, one band said “No”. That was the Devil Dogs. They were pretty big at the time. They didn’t want to be part of a scene or collective.

They wanted to do their own thing. After a short time they disappeared. People get greedy and they want that fame. But bands like Aerosmith for instance. They’re 1/10th of 1/100 of what’s happening. It’s a steep ladder.

Interview and images by James Damion

Official EF Band Site:

http://www.electricfrankenstein.com/

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